KLEMtech Automotive – Branding and Collateral
A cohesive brand identity and extensive range of print and promotional assets for a premium automotive workshop in the Southern Highlands.
Client: KLEMtech Automotive
Engaged by: Kelly Bourke, Top Shot Printing + Framing, Goulburn
Scope: Logo refinement, brand development and ongoing design and production of marketing signage and promotional materials.
Core Challenge: Maintaining a consistent, premium visual identity across a diverse range of physical and digital applications.
Key Services: Logo Development, Brand Evolution Graphic Design, Signage, Promotional Merchandise, Print Production and Asset Management.
Evolving an Established Brand
Working closely with KLEMtech Automotive over many years, the project involved progressively refining and evolving its logo and visual identity to reflect the premium nature of its German and exotic car servicing business. The challenge was to maintain the owner's established vision while developing a recognisable, professional brand that could adapt to the business's changing needs.
Design Across Multiple Applications
The branding was extended across a wide range of printed and promotional materials, including large-format signage, stationery, flyers, posters and branded merchandise. Each application required careful attention to layout, colour, legibility and production specifications to maintain a consistent appearance across different formats and materials.
Brand Consistency and Production
Ongoing management of artwork and design assets ensured consistency across different applications without the need for formal brand guidelines. The result is a cohesive, established brand identity supported by reliable, production-ready artwork for both everyday business requirements and future promotional activities.
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Related Service: Finished Art & Artwork Production